Marketing Executive

Job purpose

Drive measurable outcomes as a Marketing Executive, owning your work from brief to result and collaborating across design, sales and delivery.

Responsibilities

• Plan and execute marketing campaigns for HISTRONG’s interior design and product businesses.
• Create content for Facebook, Instagram, TikTok, LinkedIn, websites and WhatsApp.
• Coordinate photography, video shoots, project case studies and customer testimonials.
• Write captions, advertisements, landing-page copy and marketing materials.
• Manage the company’s content calendar and campaign schedule.
• Generate and qualify leads through digital campaigns and organic channels.
• Manage Meta advertising, Google advertising and remarketing campaigns where assigned.
• Monitor campaign performance, cost per lead, conversion and marketing ROI.
• Maintain website content, product listings and project portfolios.
• Coordinate events, exhibitions, promotions and partner collaborations.
• Work with sales teams to improve lead quality and follow-up conversion.
• Use AI tools to accelerate research, writing, graphics, video and campaign production.
• Maintain brand consistency across digital and physical materials.
• Prepare monthly marketing performance reports.

Required qualifications

• Diploma or Degree in Marketing, Communications, Business, Multimedia or related discipline
• At least 1–2 years of digital marketing, content or social media experience
• Strong writing and communication capability
• Able to produce simple graphics and short-form video content
• Basic understanding of digital advertising and campaign metrics
• Comfortable working with performance targets and deadlines
• Able to coordinate multiple campaigns and stakeholders

Preferred qualifications

• Experience marketing interior design, renovation, property or building materials
• Experience managing Meta Ads or Google Ads
• Basic SEO and website content management knowledge
• Photography or videography capability
• Experience with marketing automation, CRM or WhatsApp workflows
• Knowledge of AI content and creative-production tools
• Mandarin content capability
• Portfolio showing measurable campaign results

Required software

Benefits

• Medical coverage
• Performance bonus
• Campaign incentives
• Training in AI, marketing automation and digital advertising
• Opportunity to build multiple HISTRONG brands
• Access to design and creative resources
• Career progression to Senior Marketing Executive or Marketing Manager

Career progression

This role is measured by content quality, qualified leads, campaign performance and commercial contribution—not only posting frequency.